Woodruff Sweitzer announces the hiring of two account staff, Scott Lynn as Account Manager and Holly Van Steenhuyse as Account Coordinator.

Lynn brings more than 12 years of experience in diverse marketing roles within the agriculture, consumer and industrial markets. Prior to joining Woodruff Sweitzer, Lynn was Senior Account Executive at Osborn & Barr Communications.

“In response to the agency’s rapid new business growth, primarily in the agriculture category, we are excited about adding Scott to the team,” says Terry Woodruff, President. “His experience in understanding our clients’ markets and business strategies along with marketplace dynamics and customer demands supports the agency’s ability to propel client’s brands farther, faster.”

Lynn earned his B.S. in Agribusiness from Kansas State University. Prior to his position at Osborn & Barr, Lynn served in account positions at Datacore Marketing, American Identity, Smith-Lamar and Associates Advertising and Charter Marketing Group.

Van Steenhuyse is a recent graduate from Iowa State University with a major in Journalism and Mass Communication and a minor in Microbiology. She brings three years of experience in agriculture and science communication as an intern for Becker Underwood, Boehringer Ingelheim Vetmedica, Inc., and Pioneer Hi-Bred.

“Holly’s expanding experience in the agricultural industry and her passion for knowledge makes her a great addition to the team,” says Woodruff. “We are always looking for team members who challenge each other and themselves. Holly’s level of experience and enthusiasm makes it clear that she is committed to doing that.”

Scott Christian has joined Woodruff Sweitzer as Director of Digital Marketing. In this role, Christian will serve as lead strategist to expand the agency’s capabilities in helping clients utilize a broad spectrum of digital and social media marketing channels.

Christian joins the agency with more than 10 years of digital marketing experience with a wide array of national and international brands and businesses. Most recently, he was Director of Digital Services at Nicholson Kovac, Inc., where he supervised the agency’s digital marketing initiatives for its consumer, agriculture and business-to-business clients.

“Scott’s depth of expertise in customized digital solutions will assist our clients in more effectively reaching today’s increasingly fragmented target audiences,” says Terry Woodruff, President. “As the digital space becomes more saturated, our clients can look to us for successful executions of rich media that is more compelling and engaging. Scott brings the experience needed for savvy digital delivery that can build brands, drive opportunities and enhance corporate reputations.”

Christian holds a M.A. from Emporia State University in Emporia, Kansas, and a B.A from Albion College in Albion, Michigan. Prior to his position at Nicholson Kovac, Christian served in a variety of digital project management roles for Astrachan, Inc. and Plattform Advertising.

As the digital lead for Woodruff Sweitzer, Christian will oversee all client web-based platform architecture, website development and traffic growth, online lead generation, CMS, loyalty and retention programs, mobile and SMS marketing and social media initiatives.

“The global public is consuming ever-increasing amounts of web-based information which is influencing brand awareness and brand alliances,” says Woodruff. “As our clients’ needs for interactive deliveries evolves, so will our strategic and creative approach for digital technology adoption and application.”

Woodruff Sweitzer announces the hiring of Lisa Adams to the position of Vice President, Director of Public Relations. In this role, Adams is responsible for the management, growth and development of the Woodruff Sweitzer U.S. public relations functions and team. Adams will be based in the agency’s Kansas City office.

Adams supports the organization with 20 years of experience in strategic product and portfolio campaign management, public relations and public affairs in the agribusiness and business-to-business sectors. Prior to joining Woodruff Sweitzer, Adams was Director of Public Relations for AdFarm.

“Lisa’s experience, talent and passion for results-driven public relations supports our commitment to superior client service, continued growth and our unique promise in delivering unexpected ideas,” says Terry Woodruff, President of Woodruff Sweitzer. “We are excited to bring Lisa’s marketing and corporate communications skills to the forefront of our clients’ business and brand strategy successes. Her contributions will strengthen the equity of their brands and messages through new public relations initiatives and reputation management strategies.”

Adams holds a M.B.A. from Lake Forest Graduate School of Management and a B.S. in Agricultural Communications from The University of Illinois. Prior to her position at AdFarm, Adams’ career has included public relations, advertising and corporate communications roles with Rumrill-Hoyt/Saatchi & Saatchi, TBWA/Chiat Day, Bader Rutter & Associates and IMC Global.

“In response to the agency’s rapid new business growth, especially in the agriculture category, we are excited about having Lisa as the newest member of our senior management team,” Woodruff adds. “We look for our clients to quickly embrace her strategic insights into brand management and strategic product publicity, public affairs, event management, media training and reputation management.”